Get a job http://cam4.in.net/ cam4 com So what went wrong? The answer seems obvious - the iPhone arrived, and Blackberry was too slow to see what its impact would be. Mike Lazaridis was then co-CEO of Research in Motion - a slightly unlikely corporate set-up which worked very well for many years - and was asked in 2007 about the threat from Apple's phone: "How much presence does Apple have in business? It's vanishingly small," was his reaction, and he was dismissive of the idea that anyone would want a phone without a keyboard.